Learn more about optometrist care in our blog!

The future of optometry is preventive, not reactive. With advanced imaging and smarter screening tools, 2025 is seeing a shift toward early detection as the new standard for eye care.

AI-powered smart glasses are being marketed as tools for low vision patients—but are they ready for everyday use? Explore their capabilities, challenges, and what eye care professionals should know.

The value of eye exams increased by around 14% in Q2 2025 in the U.S., even as fewer exams were performed. Examine the causes, implications, and what this means for patients and clinics.

Online eyewear brands have made glasses more accessible than ever—but are they always the best option for your eyes? Learn how direct-to-consumer eyewear affects vision care and what eye doctors recommend before you click “add to cart.”

Big-box optical chains are expanding aggressively. How can independent optometry practices stay competitive and resilient in 2025? Discover strategies that work.

Social media has made DIY contact lens trends go viral—but optometrists warn these hacks can be extremely dangerous. Learn why and how to protect your eyes from infection and injury.

Remote eye care (tele-optometry) is growing in America, offering virtual exams and monitoring for patients in underserved areas. Explore how it’s changing vision care.

Eyes are at risk in many sports. From racquets to pucks, here’s how to help athletes protect their vision and stay safe while competing.

The rise of myopia in the U.S. is a growing concern among eye doctors and parents alike. Here’s why more Americans are becoming nearsighted and how optometrists are tackling the issue.

In 2025, clinics are earning more per patient even though fewer exams and lenses are being sold. Discover what’s driving this trend and how practices can adapt.